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Linkedin

Product Marketing Manager, Economic Graph
San Francisco Bay Area, US - Information Technology and Services, Internet
LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume – we transform lives through innovative products and technology.

In this role you’ll be challenged to think beyond the obvious and tap into the humanity that fuels our business as we bring our vision of the worlds first Economic Graph to fruition. You’ll also bring a healthy dose of humanity while leveraging a passion for technology, innovation and creativity. The successful candidate will bring a hearty execution mindset and will create world-class audience experiences that continuously surprise and delight.

About the Economic Graph: LinkedIn is building the world’s first Economic Graph to digitally map the global economy. The Economic Graph can be leveraged to allow all forms of capital – intellectual capital, working capital, and human capital – to flow to where it can be best leveraged and ultimately help to lift the global economy.

About the Product Marketing role:

We are looking for a Product Marketing Manager to translate the Economic Graph into marketing initiatives to ultimately help our members gain the skills they need and ultimately get hired. You will work with a cross functional team of marketers, product managers, corporate communications, and data scientists to drive marketing for several of our Economic Graph initiatives. This includes bringing the Economic Graph to life in specific target cities, as well as marketing Economic Graph insights to help our members achieve their career goals.

Responsibilities:

• Develop strategic marketing plans to launch Economic Graph initiatives in key cities. This will require strategic goal setting, determining success metrics, and formulating marketing initiatives
• Understand the target audience and take these member insights to inform the product roadmap
• Develop messaging and positioning for our target audiences
• Work with cross-functional teams and lead outbound marketing for initiatives in key cities, including content marketing, evangelist marketing, awareness and go-to-market campaigns
• Develop marketing materials to support key partners, including universities, companies and government agencies, to help them understand how to use LinkedIn to help their customers
• Translate Economic Graph data into content that will help our members understand how to use LinkedIn to acquire important skills and get jobs

Basic Qualifications:

• 3+ years of product, consumer or brand marketing experience
• Experience in launching new products
• Ability to effectively represent audience voice with product and engineering counterparts
• Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines
• BA or BS degree

Preferred Qualifications:

• Advanced Degree
• Experience partnering with brand to drive general product awareness
• Experience partnering with PR and corporate communications to drive corporate awareness
• Experience working on public policy issues or with public policy counterparts
• Experience working remotely from headquarters to execute on initiatives. International experience a plus.
• Experience analyzing complex data sets and performing quantitative and qualitative research
• Experience analyzing complex data sets and translating data into actionable customer-facing marketing

No salary provided

Posted April 30, 2015 at 01:32AM from LinkedIn http://ift.tt/1bgHr3V
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