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Google

Product Marketing Manager, Messaging and Content Strategy, Google Apps
San Francisco Bay Area, US - Information Services, Internet
As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

On the Google for Work team, we believe that work is more than calculating profits, balancing supply and demand or pushing paper. It’s people coming together to dream, hack, create, hustle and build. It’s where we spend so much of our time so technology should get out of the way so ideas have space to grow and inspiration is free to strike at any moment.

You are an experienced and dynamic leader who will help lead our messaging and content strategy efforts at a global level across Google Apps for Work. You’ll be part of the core team responsible for enabling the global marketing organization by defining key product and market insights, and helping build the messaging framework and content strategy globally. You’ll provide messaging and editorial direction to a range of marketers and creatives, including internal collaborators as well as external agencies to execute on content development and creation.

You’re a strategic thinker and a collaborative leader who can help a global team to deliver amazing campaigns. You’ll be both a thinker and a builder in this role, focused on how to communicate the power and potential of technology to elevate human productivity, transform organizations and ultimately change the world.

Responsibilities

• Collaborate to develop, refine and refresh the narrative, messaging framework and content roadmap for Google Apps to inform content creation and campaign execution across the global organization.
• Define and conduct primary and secondary market research to develop insights that drive messaging and content development.
• Develop core content such as a product pitch, third-party commissioned research, etc. that can stand on their own or ladder up into more specific campaigns or programs run by the global team.
• Define a centralized framework for consolidated messaging and assets distribution as well as feedback and approval to increase integration and consistency across marketing channels and activities.
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  Minimum qualifications
  
• BA/BS degree or equivalent practical experience.
• 6 years of messaging and/or content strategy experience.
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  Preferred qualifications
  
• Experience developing a thought leadership and content framework, including elements ranging from writing to creative.
• Experience developing core messaging, narrative and content strategy for fairly complex considered-purchase products, business-to-business technology products.
• Ability to analyze and apply data, inclusive of conducting primary market research, to drive messaging and content strategy.
• Strong editorial and creative skills.
• Ability to work collaboratively across internal stakeholders as well as manage external agencies or vendors to deliver project outputs.
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  Area
  
  Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
  
  Marketing & Communications
  
  Be the voice of our people and our products.
  
  Learn more about our Marketing & Communications teams
  
  Mountain View (Global HQ)
  
  Want to stop talking about changing the world and actually do it? At Google Mountain View, our global headquarters, we make products for hundreds of millions of users around the world that change the ways they create, share, communicate, collaborate and do business.
  
  Learn more about our Mountain View global headquarters
  
  No salary provided
  
  Posted June 02, 2015 at 06:34AM from LinkedIn http://ift.tt/1HI8U83
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