ADP
Digital Advertising Analyst
Greater Seattle Area, US - Computer Software, Financial Services, Human Resources
Requisition #: 72471
Job Title: Digital Advertising Analyst
Country: United States
State: Washington
City: Seattle
Employment Status: Full Time
Job Responsibilities:
(Description):
At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.
Inspiring Innovation is a core value at ADP and in Dealer Services we offer integrated computing solutions to about 26,000 auto, truck, motorcycle, marine, recreational vehicle and heavy equipment dealers in nearly 90 countries worldwide.
At Cobalt, we are the leading provider of digital marketing solutions to automotive manufacturers and dealers in North America. To succeed, we invest in technologies, processes, programs and our people to continually improve the way we service and help our clients run their businesses. ADP is recognized as an innovation leader, and is on the Forbes list of the top 100 - 100 Most Innovative Companies in the World and 100 Best Places to Work in Information Technology (IT).
ADP has announced that Dealer Services will be spun off into its own stand-alone, publicly traded company by the end of the year. The new entity, whose name has yet to be announced, will be a global, Fortune 1000 company serving dealers in over 100 countries. This position will play an important role in supporting the newly independent organization’s continued growth.
Digital Marketing Services at ADP (www.Cobalt.com) Bringing best-in-class marketing solutions to the automotive industry, tailored to the needs of both auto manufacturers and dealers. It's everything from traditional advertising to search engine optimization and reputation management. With us, you get to work on the latest digital marketing platforms used by major auto manufacturers and local dealerships. We give you the tools and training to succeed, while you provide the creative and innovative spark that makes the difference.
Cobalt -a division of ADP Dealer Services - seeks a Digital Advertising Analyst II.
This position develops and implements effective Digital Advertising strategies to drive consumers to the websites of assigned Cobalt customers, including high-touch, high spend or VIP clients, with the goal of generating increased targeted web traffic, and thereby increased lead generation. The Digital Advertising Analyst II utilizes advanced knowledge of pay-per-click advertising, display placements and retargeting employing the following optimization techniques:
- Keyword analysis and selection
- Geographic campaign targeting
- Competitive site analysis
- Campaign optimization
- Creative ad copy implementation and optimization
- Optimization of landing page content
The Digital Advertising Analyst II consults closely with their assigned clients to execute their digital advertising strategy and align it with their business goals, providing analysis and proactive recommendations on the strategic direction of their client's multi-channel advertising products. This position requires you to have an outstanding ability to articulate your knowledge in a clear, professional manner via verbal and written communication to the customer and internal teams. The Digital Advertising Analyst II may also train and coach other Analysts on technical tools and process.
As a Digital Advertising Analyst II you will work with your account team as the expert, leading Digital Advertising conversations with both internal and external clients. A Cobalt Digital Advertising Analyst II must interact professionally and competently with Cobalt Clients, Sales Executives and internal partners and may represent the Digital Advertising group cross-departmentally in key initiatives. The Digital Advertising Analyst II may also be tasked to manage time-sensitive projects that include multiple stakeholders or contributors.
Experience, Skills, Academic:
- Minimum 2 years experience in client relationship management is required
- Minimum 2 years experience in paid search, especially with Google and Bing is preferred
- Minimum 2 years experience in consumer Internet marketing is required
- Experience with Windows, Excel, and MS Word required
- Minimum Bachelor's degree from an accredited institution or equivalent work experience is required
- Meets high standards in written and verbal communication
- Demonstrated ability to maintain poise under stress and to respond quickly, logically, and patiently to questions or requests.
About ADP :
We power organizations with insightful solutions that drive business success. Consistently named one of the "Most Admired Companies" by FORTUNE Magazine, and recognized by Forbed as one of "The World's Most Innovative Companies," ADP has over a half-million clients around the globe and 60+ years of experience as a world-wide leader of business outsourcing solutions.
ADP is an Equal Opportunity Employer; Minorities/Women/Veterans/Disabled. ADP believes that diversity leads to strength.
ADPCORE
Job Category: Digital Marketing
Area of Interest: Display Advertising
Locations: United States, Seattle, WA
No salary provided
Posted September 01, 2014 at 04:55AM from LinkedIn http://ift.tt/1lsH3UB
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