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Dell



Product Mktg Advisor-Vostro PLM

Beijing City, China, CN - Information Technology and Services





 Develops specific marketing and communications plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena.



 Oversees market research, monitors competitive activity and identifies customer needs.



 Drives the development and communications of product definition and solution plans to optimize the company's products and services portfolio.



 Applies broad knowledge of company's product/service capabilities and competitive environment to identify new growth areas, new technology and emerging product/service opportunities.



 Oversees the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand market share.



 Evaluates in-depth market analysis and leads business case for optimization of existing products/solutions alternatives and/or to create the next generation of new products.



 Develops business plans, marketing strategy, and forecasts for solutions.



 Maintains current status of customer requirements for existing and future products.



 Supports product launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfillment of products under management via internal sales tool and external web stores.



 Works with demand, supply, and pricing teams to ensure accurate forecasting, lead-time estimating, and pricing for products under management.



 Manages product launches to ensure sales force readiness and optimize P&L impact of product transitions.



 Conducts competitive analysis to determine appropriate positioning and product messaging.



 Oversees and drives products and solutions through the phase release or solutions release process including business case and resource requirements.



 Identifies, evaluates and recommends marketing opportunities consistent with product line and solution objectives.



 Manages product portfolio roadmap and works to scope opportunities and obtain appropriate funding for new programs.



No salary provided



Posted July 17, 2014 at 02:11AM from LinkedIn http://ift.tt/1yuIJ2k

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