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Digital Marketing Communications Manager, based in Dublin (Contract)

Ireland, IE - Information Technology and Services, Internet

Key Responsibilities include, but are not limited to:

• Develop go-to-market strategy for new content and ongoing marketing initiatives to drive adoption of existing ones


• Develop local marketing materials to support product/research releases, working closely with other product marketers, marketing communications and the sales team


• Content creation, management and promotion in close partnership with PR


• Manage all EMEA campaigns working closely with Campaign/Ad ops on targeting, nurture streams and task generation


• Work effectively in a heavily matrixed, activity driven, fast paced environment, especially collaborating with our global marketing , product and sales teams

Requirements:

• Fluency in English


• Minimum 5 years’ experience of online advertising and media


• Exceptional attention to detail


• Programme and project management experience within a matrix environment


• A love of content, copywriting and storytelling, coupled with outstanding communication skills


• Results orientated


• Technical skills: Email marketing tools, CMS, CRM


• Experience in marketing automation and lead-generation required


• Critical thinker who is motivated to seek data to inform his or her work


• Digital Native

Beneficial Skills

• Foreign languages an advantage (French, Dutch, German, Spanish)


• Knowledge of CRM (Salesforce) an advantage


• Experience with marketing automation

You will be responsible for the programme management of all content creation, localisation, publishing, promotion and translation of content and collateral, in collaboration with global and local market marketing managers. You will deeply understand the needs of advertisers and their agencies across industries and sizes.



This market driven insight will enable you to define the go-to-market strategy for our stories across multiple channels in multiple markets, including on LinkedIn.com itself. You will be respons



Overseeing your direct report, you will also manage regional communications channels to include our regional trade marketing website, blog, SlideShare Channels and Company Page – ensuring there is a steady flow of relevant, on-topic content to each.



With your direct report, you will also work closely with Campaign Operations to manage all EMEA email and online marketing campaigns covering awareness and lead generation. Experience in marketing automation and lead-generation required.



The role will direct report to the EMEA LMS Marketing Lead and work closely with other stakeholders across multiple European and other international markets.



No salary provided



Posted July 16, 2014 at 11:49AM from LinkedIn http://ift.tt/Ua3X67

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