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Google

Performance Media Marketing Manager
San Francisco Bay Area, US - Information Services, Internet
The Brand Studio is a passionate team of creative thinkers tasked with shaping the future of Google brands by deepening the love of our users. As part of this team, you work with many kinds of creative thinkers all tasked with ensuring creative excellence across the Google Marketing landscape. Your goal is to deliver one integrated Google brand experience, and to better define the Google Marketing way. By embracing user insights, strategic thinking, and beautiful design paired with provocative execution, you strive to create delightfully intuitive (and delightfully inventive!) experiences that will define the future of our brand.

As a Performance Media Marketing Manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Nexus, Chromebook, Search, YouTube, Chrome) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's biddable media. From determining appropriate media plans, bid strategies, advanced analytics and insight generation, you help shape the marketing of the product and growing its loyal customer base. This means you work with a cross-functional team across Sales, Corporate Communications, Legal, Webmasters, Product Development, Engineering and more. The role enables you to shape the product development process, organize product launches from beginning to end and form future marketing strategy.

You're a strategic and deeply analytical marketer who will join the Global Media Team. You will be responsible for shaping and driving biddable programs to drive direct response and brand awareness/consideration for Google. You’ll be expected to bring a strategic vision while still be able to execute and tackle the tactical challenges to get things done. You are someone who isn’t afraid to get their hands dirty to get the job done. You will work closely with Product Marketing Managers to create advanced biddable media plans to drive great content discoverability and conversion, ultimately resulting in a delightful user experience. Additionally you will work closely with Google’s central media team to help drive innovation in every media program we execute.

Responsibilities

• Serve as the primary lead on key biddable media programs and manage all tactical aspects of running campaigns.
• Drive data-driven analysis and insights to improve campaign effectiveness and value to the business (This includes advanced analytics to measure online-to-offline contribution, mobile-to-offline contribution, cross-channel impact and end-to-end development etc.).
• Lead world-class customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc.).
• Work closely with Product Marketing Managers' (PMMs) to help drive success in meeting their goals.
• Partner with the cross-channel leads for integrated campaign program development.
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  Minimum qualifications
  
• BA/BS degree or equivalent practical experience.
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  Preferred qualifications
  
• 4 years of biddable and direct response media experience managing complex, large-scale campaigns. Combined client-side and agency experience, with experience working on large brands.
• Biddable platforms experience to acquire target audience at scale with efficiency. Experience using mobile tracking and attribution methodologies (e.g. AdWords, DoubleClick, Google Analytics and other 3rd party digital and mobile ad serving and tracking platforms.)
• General web analytic methodologies experience to measure post-click user actions. Experience driving hires/working in a staffing environment.
• Experience in forecasting and managing to forecast. Demonstrable technical skills with a strong point of view on how to best leverage the following against your campaign goals and a genuine passion for the media industry.
• Strong business acumen and proven track record of creating senior management-level presentations. Strong analytical and troubleshooting skills and the ability to use data to drive actionable insights.
• Proven track record of using biddable media to acquire, engage, and nurture users throughout the funnel. Superb program management skills with extreme attention to detail.
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  Area
  
  Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
  
  Marketing & Communications
  
  Be the voice of our people and our products.
  
  Learn more about our Marketing & Communications teams
  
  Mountain View (Global HQ)
  
  Want to stop talking about changing the world and actually do it? At Google Mountain View, our global headquarters, we make products for hundreds of millions of users around the world that change the ways they create, share, communicate, collaborate and do business.
  
  Learn more about our Mountain View global headquarters
  
  No salary provided
  
  Posted April 24, 2015 at 07:33AM from LinkedIn http://ift.tt/1DjteK3
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