Analytical Lead, Financial Services Vertical
Greater Boston Area, US - Information Services, Internet
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As a Google Analytical Lead, you will work with the largest advertising agencies and clients. You'll work as a team member on Google's industry-focused Sales teams, exchanging knowledge regarding client and agency needs within specific industry sectors. You will work with Account Planning and Marketing to promote integrated, data-driven business opportunities based on internal and external tools analysis. You will also work with Account Management and Account Executives to identify business opportunities such as keyword expansion, improved account structures and ad text.
Responsibilities
- Develop forward thinking, data-driven recommendations that align with client marketing objectives.
- Quantify high-impact opportunities with clear traffic, performance and budget recommendations and pitch to clients when applicable.
- Partner with Sales and Sales Operations to develop and test tools, templates and frameworks to streamline and scale client analyses.
- Collaborate with the agency team to educate and train clients and agencies on how to architect and optimize AdWords campaigns.
- Oversee the work of the Account Optimizer to help identify and implement recommendations.
Minimum qualifications
- BA/BS degree or equivalent practical experience.
- 3 years of experience in advertising sales, marketing, consulting, or media.
Preferred qualifications
- 5 years of experience in a client-facing role.
- 3 years of heavily analytical work experience, working with data to identify trends and make recommendations in investment banking.
- Proven track record in high productivity and meeting deadlines.
- Proficiency with spreadsheet and presentation software.
- Willing to travel.
Area
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Sales & Account Management
Transform the way companies interact with customers and help businesses grow.
Learn more about our Sales & Account Management teams
Boston
Who said techies and business types don’t mix? With sales and engineering teams working side by side, Google Boston is built for innovation.
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No salary provided
Posted February 20, 2015 at 08:12AM from LinkedIn http://ift.tt/1CTrYQI
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