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Dell

Omni Channel Practice Lead - US Remote
United States, US - Computer Hardware, Computer Software, Information Technology and Services
Omni Channel Practice Lead - US Remote

Dell, Inc. is a worldwide provider of information technology services and business solutions to a broad range of clients. We are currently looking for a Marketing Analytics Practice Manager to join our team.

The Marketing Analytics Practice Manager reports to the Digital Marketing practice lead at Dell and will play a consultative leadership role. It is understood that you will be a web analytics ‘guru’ and ‘the best in class’ at managing and optimizing high volume transactional websites. You will also have experience of using website, mobile and social analytics data to implement changes and have introduced integrated online technologies that drive business performance.

As an expert in your field, you will have the confidence, drive and talent to lead the way for our clients in transforming to a data and insight led business, and at the same time, work in partnership with key stakeholders in order to drive change. It is essential that your advanced skills in using analytics tools is pin sharp, as is your knowledge of web environments and technologies.

Role Responsibilities
– As-is assessment of digital analytics architecture for our Fortune 1000 clients
– Design of digital analytics roadmap to continue to improve and enhance actionable insight for marketers
– Establish a framework for automated insight reports and actionable insight generation
– Perform in-depth analysis of information from multiple data sources (web analytics data as well as external data) and provide significant insights into factors impacting online results
– Provide web analytics strategy and best practice guidance for Dell clients; serve as a team expert in web analytics tools
– Develop analysis and recommendations/actionable next steps on improving the online experience, driving more self service and reducing contacts to the agent contacts to the call center.
– Develop materials suitable for executive level presentations; ability to translate findings/results in a clear concise manner
– Develop recommendations for the appropriate measures of success used to evaluate the performance of online support sites and various improvement initiatives

QualificationsRequirements:– Overall 10+ years of consulting experience with Expert in Adobe Analytics tools; additional tools such as Google Analytics, Web trends is plus
– Experience with leading business intelligence platforms (Microstrategy, Cognos) is desired
– Experience developing collaborative relationships and partnerships with the business and technology departments that drive business results, including the ability to translate between technical and non-technical people.
– Proven self starter who thrives in a fast paced environment
– Bachelor's degree required - a degree in mathematical, analytical, computer science/web development or similar fields preferred

-- This job will have up to 50% travel

Dell is an Equal Opportunity Employer To learn more about our commitment to Diversity & Inclusion, visit: Equal Employment Opportunity Policy Statement

No salary provided

Posted April 02, 2015 at 05:40AM from LinkedIn http://ift.tt/1FkzbKZ
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