ADP
Digital Advertising Analyst
Greater Detroit Area, US - Computer Software, Financial Services, Human Resources
Requisition #: 70813
Job Title: Digital Advertising Analyst
Country: United States
State: Michigan
City: Detroit
Employment Status: Full Time
Job Responsibilities:
(Description): ADP has announced that Dealer Services will be spun off into its own stand-alone, publicly traded company by the end of the year. The new entity, whose name has yet to be announced, will be a global, Fortune 1000 company serving dealers in over 100 countries. This position will play an important role in supporting the newly independent organization's continued growth.
At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.
Inspiring Innovation is a core value at ADP and in Dealer Services we offer integrated computing solutions to about 26,000 auto, truck, motorcycle, marine, recreational vehicle and heavy equipment dealers in nearly 90 countries worldwide. At Cobalt, we are the leading provider of digital marketing solutions to automotive manufacturers and dealers in North America. To succeed, we invest in technologies, processes, programs and our people to continually improve the way we service and help our clients run their businesses. ADP is recognized as an innovation leader, and is on the Forbes list of the top 100 - 100 Most Innovative Companies in the World and 100 Best Places to Work in Information Technology (IT).
We are currently building out a full-service digital agency within the larger Cobalt organization and seeking Advertising Analysts who are excited about building something from the ground up, while having the backing of a global organization. As an Advertising Analyst you will execute multi-channel digital advertising campaigns, and will be responsible for achieving established performas. The Advertising Analyst utilizes advertising expertise to achieve desired performance including pay‐per‐click search engine optimization as well as keyword analysis, geographic targeting, campaign optimization, and custom ad and display updates.
Key Responsibilities:
- Monitor and analyze campaigns and make regular proactive changes to improve performance
- Provide campaign proposals and custom results presentations
- Apply advanced knowledge of general Digital Marketing and specific Search Engine Marketing best practices
- Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to internal clients
Experience, Skills, Academic:
- 2+ years client relationship management experience required
- 4+ years paid search experience required
- 4+ years digital marketing experience required
- Advanced Excel skills required, PowerPoint skills strongly preferred
- Bachelor's degree in marketing, communications or related field highly preferred
- Demonstrated ability to maintain poise under stress and to respond quickly, logically, and patiently to questions or requests
- Google AdWords Certified
About ADP: We power organizations with insightful solutions that drive business success. Consistently named one of the "Most Admired Companies" by FORTUNE Magazine, and recognized by Forbes as one of "The World's Most Innovative Companies," ADP has over a half-million clients around the globe and 60+ years of experience as a world-wide leader of business outsourcing solutions. ADP is an Equal Opportunity Employer; Minorities/Women/Veterans/Disabled. ADP believes that diversity leads to strength.
ADPCORE
Job Category: Digital Marketing
Area of Interest: Display Advertising
Locations: United States, Detroit, MI
No salary provided
Posted August 27, 2014 at 04:55AM from LinkedIn http://ift.tt/1le9TYI
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