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Campaign Manager, Marketing Solutions - Hong Kong

Hong Kong, HK - Information Technology and Services, Internet

The Campaign Manager plays a vital, detail-oriented, order processing role. Primarily, you'll focus on the pre and post-sales processing of advertising campaigns while assisting with campaign optimization and billing reconciliation. This includes providing quality assurance, logging traffic, pulling campaign placement reports, entry of proposals and reviewing the status of campaigns in order to optimize their performance. Additionally, you'll troubleshoot and resolve site and advertiser issues. Patient, adaptable and dedicated, you also possess great time-management skills and the ability to multitask.



Performance Objectives:



Elevate the Overall Customer Experience

The role of a Campaign Manager goes beyond the duties of implementing, troubleshooting, and monitoring campaigns to ensure full delivery and that they meet client objectives. At LinkedIn, Campaign Managers are expected to provide a world class sales support experience to both our internal sales teams and external clients. In all stages of a campaign, you will be expected to handle clients with grace and confidence while working closely with account management team(s) and internal departments.



Drive revenue and results

Campaign Managers play a vital role within our advertising sales team ensuring that all campaigns, starting in the pre-sales stage all the way through a campaigns conclusion are booked accurately and in a way that meet clients objectives. Campaign Managers are measured on their ability to flawlessly execute on campaigns while generating ideas on how to meet all booked revenue goals and ensure customer success.



Invest in the team

We have one of the best Ad Operations teams in the industry here at LinkedIn, and one of the greatest things about working at LinkedIn are the people that you will work with. Our Campaign Manager’s are expected to invest heavily in each other: growing and finding success in the job by learning from one another’s experiences and actively working to improve the team. Being compassionate leaders, inspiring others, being open, honest and assertive are all part of our culture. Making fast, high-quality decisions is essential. Work is hard but fun and you’ll love this experience.



Strengthen the company

We are growing fast and there is a lot to do around here! We expect our Campaign Managers to think like an owner and have an impact outside of their core functions by demonstrating leadership, providing leverage and producing results that will help us scale effectively. We need to do more with less and think globally to achieve our goals.



Responsibilities:

• The Campaign Manager is expected to understand site ad functionality, including knowledge of all ad products available on our site, general availability and performance of each unit.


• Trafficking and management of online advertising campaigns.


• Monitor delivery of campaign from beginning to end and optimizing as needed.


• Proactive daily analysis and campaign optimization.


• Produce weekly reports outlining campaign performance.


• Interact with internal as well as external clients including but not limited to coordination and consultation to ensure a successful advertising campaign.


• Manage and be accountable for billing reconciliation and reporting.


• Perform the day-to-day ad placement, scheduling and updates for customers, including rich media ad placements.


• Screen incoming creative to uphold content restrictions and specs.


• Prepare and edit HTML code used to deliver ad creative.


• Updates to LinkedIn documentation and training materials


• Assistance with certification of Rich Media Vendor Technologies.

Requirements:

• 2-4 years minimum of online ad trafficking experience.


• Ability to multi-task, and work efficiently in a high-paced environment


• Ability to work under tight deadlines.


• Understanding of ad-serving technologies, particularly DART for Advertisers & Publishers (DFA/DFP)


• Understanding of order entry platforms, particularly DART Sales Manager (DSM)


• Strong knowledge of HTML, CSS, Flash, and JavaScript.


• Strong organizational and time management skills.


• Strong written and communication skills


• Able to interact comfortably with both clients and other internal departments.


• Knowledge of 3rd party advertising tags (Mediaplex, Atlas, and Doubleclick).


• Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision.


• Bachelor Degree preferred


• Design skills in Adobe Creative, Photoshop, Flash Creative etc highly favorable

Candidates should be prepared to travel from time to time.



No salary provided



Posted October 30, 2014 at 11:56PM from LinkedIn http://ift.tt/1tmITrY

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