ADP posted a job you might be interested in

ADP

Marketing Analyst-161233
Allentown, Pennsylvania Area, US - Computer Software, Financial Services, Human Resources
ADP is hiring a Marketing Analyst. In this position you will utilize ADP's proprietary CRM database and various external resources to analyze, track and support all direct marketing campaign activities. Generate ad-hoc reports, and other insights into customer sales information. Track and report ROI on a quarterly basis for all lead generation activities.

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.

RESPONSIBILITIES:

• Monthly reporting of all marketing campaigns and lead generation activities.
• Quarterly reporting of ROI from Finance's OPS report for all lead generation activities.
• Analyze metrics and data to generate ad-hoc reports.
• Communicate those results to management.
• Develop and generate list segmentation and manage campaign databases for all lead generation marketing programs.
• Clear understanding of business needs and business requirements.
• Meet with multi-functional teams for primary purpose of identifying information and data needs.
• Ensure leads are entered and tracked effectively.
• This position will utilize ADP's proprietary CRM database and various external resources to analyze, track and support all direct marketing campaign activities.
• Generate ad-hoc reports, and other insights into customer sales information.
• Track and report ROI on a quarterly basis for all lead generation activities.
• The Marketing Analyst position will be measured against the timeliness of the ROI reports on a quarterly basis.
• The position will have an impact on the quality of data that is collected and stored in our CRM database with frequent updates/deduppings, and scrubbing of the data.
• The result will be efficient and more effective marketing campaigns targeting the correct audience, contact person, and location, thus reducing the number of "undeliverables" our marketing efforts currently receive.
• Will affect the operating budget by reducing the number of general direct mailings to more targeted efforts.
• Determine key data points required for targeted campaigns.
• Determine what information is necessary to compile in order to generate meaningful reports.
• Determine whether all of the necessary records are available and the quality of those records.
• Purging and scrubbing records to obtain statistically accurate information.

QUALIFICATIONS REQUIRED:

• BA/BS degree in Marketing or Business or 9 years of related industry experience
• 3-5 years of database management experience.

No salary provided

Posted June 23, 2015 at 12:34AM from LinkedIn http://ift.tt/1H9qANC
via IFTTT