salesforce.com
Email Campaign Manager
United States, US - Computer Software, Information Technology and Services, Internet
About Salesforce Marketing Cloud
Salesforce Marketing Cloud is a leading global provider of cross-channel digital marketing solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. We're driven by a deep understanding of marketers' needs-because we're marketers too. No other digital marketing company invests in product innovation the way we do, giving our clients access to truly cutting-edge technology.
About the Position
The Email Campaign Manager works within the Salesforce Marketing Cloud Services team to manage the process of executing email campaigns. The Email Campaign Manager serves as the primary point of client interaction, responsible for all non-technical client communication. They are accountable for the accuracy, timeliness, and consistency of all campaigns executed on behalf of the client.
Responsibilities
• Working with the client and key members of the Design and Campaign Solutions teams to develop a client-specific set of workflows, documents, reporting, schedules and service level agreements to support the client's ongoing campaign needs. This may include but is not limited to:
- Campaign Request Forms (CRFs)
- Campaign and client-specific editorial calendars, including scheduled send times, client input and approval dates, and other key time-based responsibilities for each party involved
- Rules of engagement and/or service level agreements that indicate agreed-upon turnaround times for emails of varying complexity, CRF submission deadlines, content and email approval deadlines, the impact or consequences of re-work or in-process changes, guidelines and processes for rush requests and other information as appropriate
- Where required, the Email Campaign Manager will work with Salesforce Marketing Cloud legal and members of Salesforce Marketing Cloud Services senior management to create and gain signature of a formal Service Level Agreement document
- Campaign Configuration Guides to ensure consistency in execution for Salesforce Marketing Cloud resources
- Amends form to be used to communicate changes to campaigns
• Serving as the primary point of contact for the client, and managing the communication process, including:
- Receiving Campaign Request Forms, creative and data assets and validating the completeness and accuracy with the clients
- Communicate and negotiate the feasibility and timing of rush/one-off campaigns (in accordance with SLA)
- Updating CRF with in-process changes and ensuring that both the client and the Salesforce Marketing Cloud resources associated with the campaign are aware of those changes
- Assigning resources (in engagements where there is a dedicated Campaign team) or ensuring that Salesforce Marketing Cloud Services Operations and appropriate members of the Campaign Solutions, Design and Deployment Solutions teams are appropriately engaged in the resource assignment process
- Managing the issue escalation process for send errors or SLA violations
- Managing the financial and resource utilization of the campaign engagement, including ownership of the OpenAir Project, communication of utilization to the customer on a regular basis, and resolution for under/over utilized projects
Requirements
• BA/BS in Marketing, Communications, Business or related field; or equivalent experience with demonstrated proficiency
• 3 - 5 years experience in project or program management, traffic management, or managing marketing campaigns or editorial calendars
• Excellent interpersonal, presentation and communication skills (verbal and written)
• Outstanding negotiation skills with a relentless commitment to balancing Salesforce Marketing Cloud and client advocacy to achieve mutually beneficial results
• Strong ability to effectively manage multiple assignments across teams in a fast-paced, deadline-driven environment; exceptionally organized and detail-oriented
• Ability to provide clients with best practices guidance related to current email, interactive, cross-channel marketing trends
• Power user of Microsoft Office to produce client-facing documentation, presentations, process maps, and dashboards
• Familiarity with project management tools, e.g. Microsoft Project, OpenAir, etc.
• Exposure to HTML, CSS, JavaScript, SQL, or the Adobe Creative Suite a plus
Salesforce.com is the global leader in customer relationship management (CRM) software. We pioneered the shift to cloud computing, and today we're delivering the next generation of social, mobile and cloud technologies that help companies revolutionize the way they sell, service, market and innovate-and become customer companies. We are the fastest growing of the top 10 enterprise software companies, the World's Most Innovative Company according to Forbes and one of Fortune's 100 Best Companies to Work For. Our "more human, less corporate" culture is built around doing work that matters, winning as a team and celebrating success Aloha-style. Ready to find your #dreamjob?
Salesforce.com will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
No salary provided
Posted December 29, 2014 at 01:23AM from LinkedIn https://www.linkedin.com/jobs?viewJob=&jobId=18799526&trk=api*a130653*s139051*
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