Head of Digital Content Product Marketing, Google Play
San Francisco Bay Area, US - Information Services, Internet
As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
The role enables you to shape the product development process and organize product launches from beginning to end.
Responsibilities
- Define the strategy to drive consumer adoption for each of Play’s digital content product verticals (Music, Movies, Books, Newsstand). This will include working internally with other Google teams to introduce Play to existing Google consumers as well as tactics to bring new users to Play.
- Manage a team of marketers who will execute the marketing strategy.
- Seek actionable consumer insights to inform the product and marketing strategy and advocate for the consumer across marketing, product, and partners.
- Be responsible for consumer insights, competitive analysis, product positioning, naming, objectives and metrics, launch and marketing strategy, and lifecycle management.
- Work with a cross-functional team across Product Development, Partnerships, Merchandising, Marketing Communications, PR, Legal, and more.
Minimum qualifications
- BA/BS degree or equivalent practical experience.
- 7 years of relevant work experience with experience in consumer product marketing leadership.
Preferred qualifications
- A great passion for consumers and consumer experiences, with a demonstrated ability to utilize consumer insights and data to improve the customer experience. Experience working in digital entertainment.
- Strong leadership and people management skills, with ability to both nurture creativity and drive operational process and discipline.
- Demonstrated talent at building collaborative partnerships with product teams.
- Ability to analyze research or performance data, develop insights and apply the insight to optimize marketing activities.
- Ability to effectively influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast-paced, dynamic environment.
Area
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Marketing & Communications
Be the voice of our people and our products.
Learn more about our Marketing & Communications teams
Mountain View (Global HQ)
Want to stop talking about changing the world and actually do it? At Google Mountain View, our global headquarters, we make products for hundreds of millions of users around the world that change the ways they create, share, communicate, collaborate and do business.
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No salary provided
Posted February 23, 2015 at 10:59AM from LinkedIn http://ift.tt/1a5sF01
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