Robert Half posted a job you might be interested in

Robert Half



Director, Content Marketing

San Francisco Bay Area, US - Staffing and Recruiting, Management Consulting, Marketing and Advertising

Robert Half is seeking a Director of Content Marketing who is a passionate and experienced content marketer who will lead our company’s content marketing strategy/vision and drive customer acquisition, engagement, conversion and retention. This person will partner with our executive editorial board, brand management and public relations teams to identify content goals and initiatives, and work with the rest of the marketing, PR and content teams to execute those goals and drive awareness and leads through content.



Specific responsibilities include:

• Responsible for leading a Content Services group that will develop the content necessary to resonate with our customers and prospects at their stage of the buying cycle, pulling them through the sales funnel to the point of conversion. This group will leverage freelancers and agencies, as needed.


• Responsible for leading a team of content marketing managers who will then promote that content across the most relevant channels to each customer type, repurposing and repackaging content as needed for various customer types and lifecycle stages. Develop, facilitate and lead an executive content editorial board comprised of SVPs of Marketing and Corporate Communications, as well as other marketing & PR senior leaders.


• Work with the divisional PR and brand managers to develop line of business content strategies, as well as robust strategies for marketing that content.


• Oversee the production of content that is relevant to each customer/prospect at their stage of the buying cycle, and distribute/promote that content in the channels most relevant to the customer. Content must be on-brand, and drive acquisition, engagement, conversion and retention.


• Leverage market and customer data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.


• Hire, train, coach and develop team, inclusive of leadership development, technical skills development. Also responsible for educating the broader departments about technical aspects of content marketing.


• Conduct ongoing usability tests to gauge the effectiveness of content, and analyze performance metrics delivered by the demand generation team to develop meaningful insights and recommendations.


• Conduct periodic audits of competitors' content strategies


• Develop a centralized library of all externally facing content produced by the company, ensure it is easily accessible to the teams for repurposing and reusing content themes.


• Develop standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real time implementation of content strategies.


• Establish work flow for requesting, creating, editing, publishing, and retiring content.


• Partner with Marketing Technology team to explore and leverage all capabilities in the CMS system.


• Collaborate with our international marketing and PR team to ensure a two way flow of content ideas and best practices.

Competitive base plus bonus



Posted February 24, 2015 at 08:36PM from LinkedIn http://ift.tt/17Vnyh3

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