Marketing Automation Consultant - San Francisco
San Francisco Bay Area, US - Information Technology and Services, Internet
Marketing Automation Consultant
San Francisco
LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume – we transform lives through innovative products and technology.
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The LinkedIn GCS team is a dynamic, global team within the LinkedIn Marketing Solutions (LMS) business unit. We are a team of strategic business advisors and marketing experts that help our clients understand and use LinkedIn’s products to help achieve their branding, nurturing and customer acquisition goals.
Responsibilities:
- Assume full ownership of the implementation and client success for the product offering for accounts you are assigned to lead
- Guide the customer through initial technical implementation, optimization and troubleshooting of site tagging, audience segmentation and data flows
- Help customers understand B2B prospect nurturing and display advertising best practices
- Guide the customer through the process of detailed campaign planning including segmentation concepts, determining offers and project managing the client through the creation of landing pages, creatives and setting up conversion tracking
- Help customers measure the success of their initial campaigns and drive clients to take actions based on metrics and your advice to improve performance
- Fully educate and prepare the customer to operate the platform successfully on their own at the end of the defined implementation process
- Serve as internal evangelist and product expert on the LinkedIn Lead Accelerator solution
- Collaborate with Account Managers and Sales Executives to ensure successful transitions out of implementation for long term client satisfaction
- Contribute to documentation of best practices and other supporting materials that enable the implementation and customer success process
- Provide product enhancement insights to Product Management based on client feedback
- Travel to client sites (about 25%)
- 3+ years of experience working in the B2B tech space in a marketing or client activation role
- 3+ years Marketing Automation and SaaS experience
- BA/BS or equivalent degree required
- Strong analytical talent and experience working with data and data analysis
- B2B experience a huge plus
- A ton of pride in the success of your clients
- Impressive communication and presentation skills ‐ some might even call you persuasive
- MBA is preferred
No salary provided
Posted April 28, 2015 at 01:40AM from LinkedIn http://ift.tt/1DFqKHp
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