Dell
Field Mktg Consultant
Beijing City, China, CN - Information Technology and Services
Owns the development and execution of the go-to-market plans to support specific growth initiatives.
• Localizes and adapts global content and programs that achieve sales demand through print and electronic collateral, sales training, customer research and customer briefings.
• Gathers feedback through multiple channels, including direct customer interaction, and communicates to appropriate marketing and business leaders.
• Works with Corporate Communications team and business leaders to increase visibility, education and awareness to key industry audiences through use of press releases, case studies, press briefings, featured stories, speaking opportunities and analyst briefings.
• Executes product launches at local level, working with cross-functional teams.
• Provides inputs into events strategy, including recommended events, budget allocation, and proposed themes.
• Utilizes standard campaign methodology and metrics to track local/ BU marketing/sales efforts and drive program results throughout quarter/year.
• Provides sales team with marketing roadmaps and training on key initiatives, industry trends and partner solutions.
• Determines most effective segment/vertical sales tools and drives usage to maximize sales productivity.
• Ensures that sales and marketing teams understand and are able to fully utilize tools to enhance sales and marketing activities
No salary provided
Posted June 25, 2014 at 03:33AM from LinkedIn http://ift.tt/1pMDp7n
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