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Marketing Operation_LinkedIn China 市场活动经理 领英

Beijing City, China, CN - Internet

Description: Are you passionate about delivering winning experiences for hundreds of millions of consumers? Are you a proven email marketer who has driven first-ever marketing initiatives that scale? We are looking for a tech-savvy and team-oriented marketer to help deliver winning marketing campaigns.



This role will work with the Group Manager for Marketing Operations to manage the day-to-day responsibilities of audience targeting, campaign set-up using various in-house and third-party tools and reporting.



This position sits in the Global Marketing Operations team that is responsible for driving reach and engagement with LinkedIn’s global member audience supporting 20+ languages. We’re excited about candidates who have a strong execution orientation and know how to create value in a small, high performing team.



Responsibilities:

• Execute, optimize, and track best in class direct marketing campaigns supporting LinkedIn’s International Markets (APAC, EMEA)


• Launch multi-channel direct marketing campaigns across social media, search and email


• Collaborate with marketing teams to build a holistic contact strategy for LinkedIn members


• Continually improve and optimize email communications and processes.

Required skills:

• 4 years+ of experience in high-frequency email marketing (international experience preferred)


• Experience with at least one email services provider platform (Responsys preferred)


• Basic HTML knowledge; ability to troubleshoot simple HTML errors


• Intermediate SQL knowledge


• Command of Excel (lookups, pivots, formulas) and facility with file formatting and manipulation


• Proven experience in A/B and multivariate test design, execution and analysis.


• Strong presentational skills: Ability to clearly communicate complex workflows, dependencies and tradeoffs in both speech and writing.

Soft skills:

• Supreme work ethic


• Independence and proven problem-solving abilities


• Strong inclination to take ownership of responsibilities


• SEM or paid social media marketing

No salary provided



Posted June 25, 2014 at 02:37AM from LinkedIn http://ift.tt/1phVMTG

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