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Product Marketing Manager, Earned Awareness Lead, Google Enterprise

San Francisco Bay Area, US - Information Services, Internet

As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. The role enables you to shape the product development process, organize product launches from beginning to end and form future marketing strategy.



As the Earned Awareness Lead for Google Enterprise you will be a champion of the Google voice, helping to grow awareness of Google Cloud Platform, increase engagement on our social channels and further establish Google as a thought leader in the future of cloud computing. You will play a key role in the development of our content and communication strategies across Google channels as well as through PR and partnerships with external publications. You’ll help tell our most inspiring customer stories and educate businesses and developers about this exciting new era of cloud computing.



Responsibilities

• Be a Google brand and voice champion and help enable best practices across Google Cloud Platform and the broader Google Enterprise team.


• Design and lead global Earned Awareness campaigns.


• Tell our most inspiring customer and developer stories.


• Collaborate cross-functionally with product and engineering partners to help align Earned Awareness marketing with the product and business roadmap.


• Manage global creative agencies to help produce inspiring content spanning multiple channels and mediums.


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  Minimum qualifications
  


• BA/BS degree or equivalent practical experience.


• 3 years of experience in product marketing or brand management.


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  Preferred qualifications
  


• Experience driving product marketing for a technology product, and experience in developer marketing.


• Strong project management skills and experience, including managing external creative agencies, events vendors, and international projects.


• Ability to work cross-functionally and across geography.


• Evangelist of the Google brand and voice.


• Comfortable talking about technical things with technical people.


• Strong communication and organizational skills, strong ability to comfortably interface with all levels of management, and to communicate cross-functionally in a structured and clear manner to influence outcomes.


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  Area
  
  
  
  Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
  
  
  
  Mountain View (Global HQ)
  
  
  
  No salary provided
  
  
  
  Posted June 24, 2014 at 08:35AM from LinkedIn http://ift.tt/1lmCw47
  
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