Research Manager, Customer Insights
Greater New York City Area, US - Information Technology and Services, Internet
Research Manager, Customer Insights
Location(s): San Francisco or New York City
Are you passionate about telling stories through data and market research? Are you a research expert with a track record in delivering strategic and brand research to senior clients and media agencies to inform their business and marketing strategy? Do you enjoy bringing new ideas and insights to clients through scalable research initiatives?
We are looking for a marketing research manager to lead our Customer Insights team of 3-4 researchers. This is an exciting opportunity to join a newly formed and evolving team focused on leveraging research to uniquely position LinkedIn and our platform across all of our business lines: Talent Solutions, Marketing Solutions and Sales Solutions. This team drives customer research that provides unique insights for our largest clients and key strategic agency partners. Our goal is to create research and data-driven insights to power the world’s most effective enterprise sales and marketing engine.
Job responsibilities:
- Develop a high-level strategy and actionable plan for customer-centric research that drives both short-term and long-term revenue opportunities with clear and measureable success metrics
- Build and manage research projects across LinkedIn’s business lines (Marketing Solutions, Talent Solutions and Sales Solutions) working closely with our sales leaders and clients to identify problem or pain points that can be then solved that through actionable research
- Leverage LinkedIn’s unique data assets and survey capabilities to drive research projects for our largest clients, directly driving business impact
- Design and drive research programs and initiatives that demonstrate LinkedIn’s unique capabilities as a platform while managing key stakeholder and client expectations Present to senior clients and stakeholders in an engaging and persuasive way
- Manage and inspire a team of 3-4 researchers who will be executing your strategy and managing research projects end-to-end, both in-house and through research partners
- Work with internal Research Ops leads to improve processes and share best practices with the team, as well as develop and coach junior team members on research
- Reports to the head of global research, GSO Insights
Basic Qualifications:
- BA/BS in relevant field of study (e.g. market research, psychology, marketing, communications, consulting or analytics)
- At least 5 years’ experience in market research, both qualitative and quantitative research and analysis, with strong customer-facing, consultative expertise
- Thorough knowledge of advertising and media effectiveness research methodologies and experience working with 3rd party research agencies, such as Millward Brown Digital, ComScore and Nielsen, as well as syndicated sources such as eMarketer, Forester and MRI
- Experience inspiring and managing teams
Preferred qualifications:
- Passion for turning data into actionable insights and strong ability to tell stories with data
- Strategic thinker and problem solver – able to be a trusted thought partner and provide big ideas based on research and insights to key clients and agency partners
- Able to clearly manage expectations and juggle multiple stakeholders in a global, cross-matrix organization
- Dynamic, creative and persuasive communication skills and actionable research presentations
- Excellent verbal and written communication skills
- Able to successfully find scale and leverage across our research initiatives and business lines and demonstrate success through business impact
- Prior experience working at a client, research agency or media owner a plus – more specifically having conducted research in B2B, Technology or Financial Services sectors
- MBA preferred
No salary provided
Posted April 01, 2015 at 12:46AM from LinkedIn http://ift.tt/1ahjPMU
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